Saturday, 20 July 2013

Designer's Statement

What is kaiD?

Kai Design - or 'kaiD' for an informal short - is a blog about graphic design. That's the simple answer, anyway. However, there's a bit more to this blog than merely being about graphic design, and its purposes are as follows:

  • A showcase of both my past and current work;
  • A compilation of my research analyses on any particular objects, people or works of art that capture my attention and relate to my own practise; 
  • A promotion for my own abilities as a designer, which I hope people will admire and enjoy.

About Kai

Ever since I was little I've always enjoyed drawing pictures and going on the computer, and it was my gradual discovery of Photoshop that helped me realise many years later that I wanted to be a designer; the fact that both my parents studied at Saint Martins College together and work in jobs related to art and design was also a major factor in furthering my interest in the subject, and they continue to support me and this chosen career of mine.

I spent my secondary school years studying at Stoke Newington School, a well-known media arts college, and went on to complete a two-year course at Hackney Community College, achieving a BTECH Level 3 National Diploma in Multimedia. It was there that my designing skills really began to advance in quality and, odd as it sounds, in maturity - I learnt basic skills in web design and rough planning away from the computer, and pushed myself in order to regularly complete my assignments. At the moment I have just finished my first year at University of East London, working towards an MA in Graphic Design.

Design

As mentioned previously, one of my strongest skills is my knowledge of Photoshop, and I have used the application to create practically all of my design pieces. I will occasionally plan out projects in my notebook if I have a particular idea stuck in my head, but a majority of my work is designed on the computer right away. I also like to design typographical logos and book covers in my spare time, and find that it helps me improve my abilities.

I would like to present a small collection of some of my past work in graphic design, namely during my previous term at university - these images showcase my strong approach towards different principles of graphic design, namely typography and colour contrast.

Goalscorers infographics poster (2013) - 4961 x 3508

Penguin edition Ivanhoe infographics poster (2013) - 7016 x 9933

Courier booklet FROUNT COVER (2013) - 3508 x 4961

Courier booklet BACK COVER (2013) - 4961 x 3508

Alphabet Book page: 'u is for underscore', FROUNT (2013) - 2480 x 3508

Alphabet Book page: 'u is for underscore', BACK (2013) - 2480 x 3508

Tate poster (2013) - 4950 x 7008

To conclude...

Graphic design has always been more than just a hobby to me - it shapes the way I look at the world, helping me notice even the tiniest and most unusual details in everything around me, whether they be improvements or flaws, but never failing on any occasion to make me feel happy and enlightened with this incredible combination of art and logic.

Now that you've gotten an extensively big glimpse into my creativity and mindset as both an artist and a designer, feel free to continue browsing my blog - just like with graphic design, there's a lot to see and so much to learn from every little detail...

Kai :)

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